The Art Of Diamond Curation

Diamond curation is an art form – we select the best diamonds so that each and every customer is dazzled by the finished product – the care, attention and precision we give to every single diamond we select, and ring that we custom make, ensures that every ring is a unique one of a kind piece – like a real work of art.


fergus james

fergus james
fergus james

An early Passion

With his father a geologist, Fergus gained a deep
appreciation of the natural processes that combine
to create beautiful diamonds and rare gemstones.
With a vision to bring quality and ethical diamonds
to customers across the world, Fergus established
Fergus James, formerly known as Dubai Rocks.

fergus james

HandmadeTraditional Quality

Because we sell directly from our workshop
we’ve been able to achieve incredible pricing,
along with handmade traditional quality. This
gives customers the opportunity to purchase luxury
finished fine jewellery at wholesale prices.

fergus james
fergus james

‘Over the last 10 years I’ve built an
incredible team of highly skilled artisans
that hand craft each ring, using traditional
ring making techniques, to ensure that
every ring is a ‘one off’ and as unique as
the person for which it is intended.’

fergus james